Future Branches EU 2022

2022

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Jamie Broadbent, Head of Digital & Innovation at Royal Bank of Scotland
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Jamie Broadbent


Head of Digital & Innovation
Royal Bank of Scotland

Based in Jersey, Channel Islands, Jamie is responsible for designing and delivering the overall Customer Experience and Digital banking strategy for RBS International – the offshore division of the RBS Group. In this role, Jamie holds overall responsibility for all customer insight and market research programmes; End-to-end Customer Journey Management, and on-going development of all customer facing digital platforms and channels. Outside of banking, he serves as a Non-Executive Director in the Not-For-Profit sector, and is currently Chairman of Jersey Women’s Refuge.

Check out the incredible speaker line-up to see who will be joining Jamie.

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DAY ONE-

4:10 PM Oxford-Style Debate: TRUE or FALSE: With the continued rise of mobile banking, the physical branch will die out in the next 5 years

Secure your front row seat as the conference room turns into a debate forum. Choose your position in the opening audience vote and then engage with industry experts as they present their motions, question the opposition, defend their point of view and conclude with their closing statements. Ultimately, the power is in your hands as you decide who delivered a knockout argument and claims debate victory; will your opinion change by the closing vote?

DAY TWO-

9:20 AM Panel Discussion: Thriving in the era of personalisation: How can you leverage customer insights to deliver tailored banking experiences that increase loyalty whilst reducing the physical footprint?

Ø  How to adapt your branch network to appeal to different customer segments with tailored banking experiences that improve customer acquisition and retention
Ø  How to tailor products and services to individuals to increase commercial success whilst meeting customer expectations
Ø  Predicting customer needs: How to leverage predictive analytics to better understand your customer base and recommend relevant products and services
Ø  Exploring EU data compliance considerations: What are the regulatory challenges of using customer data for hyper-personalised targeting, communication and delivery of services?

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