Tony Crane

Director, Customer Experience
Bank of Ireland

Tony is a highly experienced business leader with over 20 years’ experience in financial services. Tony’s career spans senior level roles across all product lines and within all consumer channels for some of the UK’s most distinguished financial services brands. Tony is now leading the Customer Experience team at the Bank of Ireland UK which involves oversight of the teams within product and proposition, partnership, data and analytics, marketing, PR and customer outcomes. Prior to joining the Bank of Ireland Tony led the work on the day 2 Mortgage and Investment proposition for Williams & Glyn (RBS) and acted in a Non-Executive capacity in the launch of two FinTech start-up’s.

Check out the incredible speaker line-up to see who will be joining Tony.

Download The Latest Agenda

DAY TWO-

9:20 AM Panel Discussion: Thriving in the era of personalisation: How can you leverage customer insights to deliver tailored banking experiences that increase loyalty whilst reducing the physical footprint?

Ø How to adapt your branch network to appeal to different customer segments with tailored banking experiences that improve customer acquisition and retention

Ø How to tailor products and services to individuals to increase commercial success whilst meeting customer expectations

Ø Predicting customer needs: How to leverage predictive analytics to better understand your customer base and recommend relevant products and services

Ø Exploring EU data compliance considerations: What are the regulatory challenges of using customer data for hyper-personalised targeting, communication and delivery of services?

Future Branches EU 2022

Tony Crane

DAY TWO-

9:20 AM Panel Discussion: Thriving in the era of personalisation: How can you leverage customer insights to deliver tailored banking experiences that increase loyalty whilst reducing the physical footprint?

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