Future Branches EU 2022

2022

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Pierre Kreins, Branch Concepts Product Owner at ING

Pierre Kreins


Branch Concepts Product Owner
ING

Pierre is the lead on the Branch Concepts squad and is responsible for driving ING’s branch transformation projects. He works in an agile team of 10 specialists who are responsible for defining and deploying new branch concepts and optimising the network. Pierre started his career as a consultant, and since then has garnered over 7 years’ experience in financial services, specialising in IT supply, market research and customer intelligence. Pierre’s priority for 2020 is to transform the branch network in line with the banks digital ambitions in order to improve customer satisfaction.

Check out the incredible speaker line-up to see who will be joining Pierre.

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DAY ONE-

1:40 PM Creative Boardroom: Re-imagining the purpose of the branch: How to develop and implement a new Flagship concept which increases branch revenue and customer satisfaction

Ø  How can you define the purpose of the branch in today’s digital world and optimise your network as an effective sales and  marketing  channel to support the wider business
Ø  Mapping out creative concepts: How to build and scale  a branch transformation plan for international and regional branch formats to best meet the needs of  local customer markets
Ø  Building a multi-functional flagship store: How can you offer free services and customer spaces in-branch to support the local community whilst   increasing footfall, dwelling time and customer engagement?
Ø  How to combine core banking functions with customer-centric spaces to meet the needs of the customer of tomorrow

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