Future Branches EU 2022

2022

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Patrick Farrell, Director of Retail Banking at Permanent TSB
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Patrick Farrell


Director of Retail Banking
Permanent TSB

Permanent TSB appointed Patrick Farrell to the new role of Retail Banking Director in 2018. Prior to this, he held senior leadership positions in the retail banking division at AIB, Bank of Ireland and Ulster Bank. The position of Retail Banking Director was a newly created role for Permanent TSB and is part of recent changes to ensure the bank is structured internally to deliver on both its customer and commercial agenda. The new position combines and expands the roles of Commercial Director and Distribution Director.

Check out the incredible speaker line-up to see who will be joining Patrick.

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DAY ONE-

10:00 AM Panel Discussion: A view from the top: How can you evolve and modernise distribution models to better engage, acquire and retain customers to keep ahead of the curve in today’s competitive market?

Ø  How can you experiment with new models and strategies to build relevant services for your millennial customer base and fend off competition from Neobanks, whilst maintaining your older customer base?
Ø  Leveraging partnerships to drive true transformation: How can you build partnerships with FinTech’s to help transform your in-branch experience and improve identify and verification processes?
Ø  Building digital banking entities: Should banks look to build digital banking services on top of their core platform, or should they acquire digital banks which sit separate from the business?
Ø  Transforming legacy structures: How to breakdown internal silos and build an agile distribution management team to enable a more holistic approach to CX in retail banking

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