Future Branches EU 2022

2022

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Jill Beattie, Head of Face-to-Face Experience at Royal Bank of Scotland
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Jill Beattie


Head of Face-to-Face Experience
Royal Bank of Scotland

Jill is the Face to Face Experience Lead for RBS’ Branch Network. She is responsible for defining their points of presence and the future role of the branch in the UK. Jill has a team of 35, who are responsible for driving the transformation and optimisation of 846 branches across RBS, NatWest and Ulster Bank in the UK. Jill’s latest successes include the reduction of the branch network from 2,200 to 850 and for developing their first digital only branch. Jill and her team have also been recognised for their efforts in driving down branch operating costs by developing a new video propisitons to support the changing needs of their customers.

Check out the incredible speaker line-up to see who will be joining Jill.

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DAY TWO-

12:20 PM Case Study Interactive: How can you best leverage in-branch digital signage to deliver targeted messages to customers and successfully cross sell additional financial products?

Ø  How can you utilise digital screens to run bespoke messages to customers to drive engagement?
Ø  Piloting emotional technology: What progress is being made in creating  emotional content to increase  customer engagement with digital advertising
Ø  Making digital signage smarter: How are banks using AI to make digital signage programming more effective?
Ø  How can you utilise data analytics for content management to improve customer engagement and boost in-branch sales?

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