Future Branches EU 2022

2022

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Graham Johnston, Head of Omnichannel & Digital First at Three
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Graham Johnston


Head of Omnichannel & Digital First
Three

Graham has a pivotal role in the transformation programme which is being undertaken by Three UK. He leads a team which is accountable for delivering innovative solutions that will transform the customer interactions through Three’s existing channels, alongside exploring new emerging technology solutions to further enhance the customer experience. Having had the opportunity to work with some of the world’s leading consultancies to create Retail and Omnichannel strategies, he has developed a unique experience of creating, and then delivering, Omnichannel transformation.

Check out the incredible speaker line-up to see who will be joining Graham.

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DAY TWO-

10:40 AM Out of Industry Keynote: Building brand engagement: What banks can learn from other businesses about harnessing the assets of physical stores and integrating with online touch points to create a differentiated customer experience

Ø  Thinking more ‘Omnichannel’: What are the benefits of thinking about the joined up online & offline experiences and what are other businesses doing to create more seamless experiences?
Ø  Identifying drivers of customer engagement and purchase decisions: How to examine what motivates in-store visits and how to optimise the experience to better respond to customer needs?
Ø  Optimising the role of the smartphone: How to better understand the role of mobile in consumers’ path to purchase and how can you better integrate mobile with your brick and mortar channel to create a connected CX?
Ø  Building emotional connections with consumers: What can the financial services sector learn from retailers to build brand values that customers care about?

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