Fergus Murphy
Group Retail Director
Virgin Money UK
Check out the incredible speaker line-up to see who will be joining Fergus.
Download The Latest AgendaDAY ONE-
9:00 AM Opening Keynote: The Virgin Money story: How has the UK’s largest challenger bank retained its brand and unique branch experience amidst business restructuring
Ø How can you best track the latest trends in consumer behaviour to create banking products and services to improve customer engagement and retention?
Ø Leveraging consumer data: How can you better store, manage and analyse customer data to launch successful new banking experiences and services based on actionable insights?
Ø How can you create a personalised customer experience across your banking channels and products to remain relevant to all of your different customer segments?
Ø How can you identify which banking channel your different customer segments are migrating to and identify pain points to transform the experience for customers’ on their preferred channel?
