Craig Hughes

Chief Enterprise Architect
Danske Bank

Craig is a specialist in API and web technologies and is the Chief Enterprise Architect at Danske Bank. Reporting into the SVP of IT strategy, Craig is responsible for breaking the core banking systems into logical business domains, to allow for a truly omni-channel experience so customers can seamlessly transition between channels. By creating channel agnostic interfaces, Craig has already saved Danske Bank an estimated 7.7M and months in development effort.

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

DAY ONE-

2:20 PM Case Study Interactive: Overcoming customer pain points across the end-to-end banking journey: How to build a connected banking platform that provides a frictionless cross-channel customer experience

Ø How to identify friction points across your customer touchpoints to improve identification and verification processes online and in-branch and create a connected banking experience for your customers’

Ø What are the key steps you need to take to overcome legacy IT infrastructures and siloed data pools to empower all departments with 360˚ customer information?

Ø How can you best integrate branch systems, digital channels and mobile apps to enable seamless customer journeys?

Ø How to deliver intuitive customer interactions that are seamlessly connected across physical and digital touchpoints

Future Branches EU 2022

Craig Hughes

DAY ONE-

2:20 PM Case Study Interactive: Overcoming customer pain points across the end-to-end banking journey: How to build a connected banking platform that provides a frictionless cross-channel customer experience

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