Jakub Synowiec (Past Speaker)

Jakub has been working at mBank since 2010. He started his professional career in the CRM department, co-creating analytics and direct marketing using real-time marketing solutions. Currently Jakub leads an Operational CRM division of mBank which is responsible for building tools for direct marketing campaigns and analytics to optimize customer journeys at mBank. Along with representatives from all communication channels and business lines, Jakub conducts projects that focus on improving customer experience and is participating in the implementation and adaptation of CRM and Real-Time Marketing systems.