Defining the Bank of the Future

19 June 2019 | 9.00am

Opening Keynote

Defining the branch of the future: What are the critical success factors for transforming your physical footprint with connected services between your online and offline banking channels to increase trust and brand loyalty?

Pieter van der Werf
Head of Customer Experience Branches
ING

Pieter is responsible for the customer experience, remodeling and innovation of Branches for ING Netherlands, including hiring and coaching of all new branch advisors. Pieter’s will share his experience on how ING’s in-branch ‘House’ initiative is creating a comfortable environment for customers to carry out their financial activities.


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